Well I would have never bought the Massdrop Plus if it wasn't for the reviews of shotgunshane, MuppetFace and Vansen. Otherwise a $300 first time IEM would have been too high a risk. However without pre-release reviews, I don't see Massdrop collaborations happening in the first place, or at least not without a substantial price increase. Their business model has always been to collect payment and then manufacture the numbers to fill out the orders. You need to have a minimal amount of people join, otherwise it's just not worth it. For known products(ATH-M50, JDS O2) this is not an issue. For their collaborations, I don't see anything wrong with getting a few trusted ears to give it a listen to let people know it's not crap, at least for the first run. I don't know if there's an easy solution to the review-industrial complex, but I wouldn't want the high value Massdrop products to disappear either. Maybe they should be giving people the option to buy in-stock instant gratification items for +30% while still running the group buy for people willing to wait. They have started to offer additional perks for people part of the first run, which helps encourage purchases for a new product. Anyway, I understand the issues brencho brings up, but this will likely just push pre-release reviews to HF and other places.