When Audio Reviews Face Legal Threats: dCS vs. GoldenOne

Discussion in 'General Audio Discussion' started by Vtory, Jul 14, 2024.

  1. Vtory

    Vtory Audiophile™

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    Thanks for the updates, @netforce!

    I personally think dCS's new statement could be clearer -- as the shift in tone from previous communications makes it seem like different people wrote them lol. It's still encouraging to hear that David and dCS acknowledged their communication missteps and ended the lawsuit.
     
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  2. roshambo123

    roshambo123 Friend

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    What a clusterf*ck. Case study on how to be the worst PR rep in history.

    Start by harassing your company's critics, then ignore your boss's instruction to apologize, then further harass the critics by misrepresenting your company's legal intention, then when your secret bullying goes viral keep lying so when your boss issues a public statement he is on the wrong side and then looks like an ass when someone sets the record straight.

    Yeah, I'd say you're fired.

    On that note, it seems like the dCS VP of Marketing just really, really hated Cameron.
     
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    Last edited: Jul 16, 2024
  3. Walderstorn

    Walderstorn Friend

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    Yeah... we will not know why the ex-emp had that stick up his ass regarding GS but damn he did, until the last moment, try to get his way.

    Wish i had been a fly to actually listen how that meeting went.

    In the end its up to @GoldenOne to accept, or not, the apologies but dCS wont come out of this unscathed.


    PS: i bet 100% that employee had a bertok, or another piece of gear, that @GoldenOne didnt like. We seen some people show their cray-cray when the gear they spent a bunch of money on has been crapped on by reviews or impressions.
     
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  4. Thad E Ginathom

    Thad E Ginathom Friend

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    I wonder how many iterations there are going to be?
     
  5. Senorx12562

    Senorx12562 Case of the mondays

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    The apparent, expected silence at hf about this is still deafening and hilarious, notwithstanding it's predictability. :cool:
     
  6. shotgunshane

    shotgunshane Floridian Falcon

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    There is a thread at HF. It’s in the summit forum section.
     
  7. purr1n

    purr1n Desire for betterer is endless.

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    ^ This

    It's slightly tl;dr and TMI. The statement from dCS's managing director should have been more succinct without lame explanations along the lines of "I didn't know" or "I didn't authorize" which is 100 grades of LOLZ. That makes him look bad - as if he didn't run the company at best or let it happen via willful ignorance at worst.

    Should have just said:

    No excuses. We fucked up. This took place under my watch and I take full responsibility. I spoke to Cameron and we made up. We don't want independent reviewers feeling threatened by us. We are better than this.​

    Damn these dCS guys are noob. Should have hired a PR firm.
     
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  8. zonto

    zonto Friend

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    Should have hired you! ;)
     
  9. purr1n

    purr1n Desire for betterer is endless.

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    LOL, I've had a lot of practice. A good part of cybersecurity is crisis management and communications to those affected. Gotta learn to take the hits from very demanding stakeholders (and they have every right to be demanding). The crap expressed here against dCS - that's nothing compared to what I'm used to. I have to deal with crap that's not "my fault" or that I "didn't know about" all the time. Never do I make such excuses.
     
  10. Ti_Leo

    Ti_Leo Almost "Made"

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    They could have done it the Chinese way: blaming the contract workers.
     
  11. roshambo123

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    Except it's not an optics thing, that is what happened.

    His looking bad was unavoidable. After headphones.com discredited David's first public statement he looked clueless.

    The purpose of the second public statement was to hold up a head for the crowd and while clumsy I thought it seemed well enough, assuming Cameron thinks it was.
     
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  12. SoupRKnowva

    SoupRKnowva Official SBAF South Korean Ambassador

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    I agree, it doesn't read like an excuse to me, and after the initial post that went over like a lead balloon cause we all knew it was full of lies, I think this level of transparency was sort of warranted to clear the air.

    that said, the entire handling of the situation was a total cluster, it doesn't look good that one shitty VP was able to do all this under his nose and almost torpedo the company. But at least once he realized the truth he didn't hesitate to fix the situation, just apologized multiple times, fired the offending party and is working to move forward. I appreciate that
     
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  13. Mr.Sneis

    Mr.Sneis Friend

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    Never paid any mind to DCS, but I think the damage is already done - the apology seems very boiler plate but at least they said something. Going back to DGAF land heh.
     
  14. purr1n

    purr1n Desire for betterer is endless.

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    Yeah. I just don't like blaming underlings or even mentioning them, especially in public or semi-public statements. That's just me.

    Doubt there was any damage to begin with. Totally different clientele. dCS clientele and customer "cohort" will dig their heels in and say Cameron was a douche. The dCS brand isn't even consideration for the "cohort" here on SBAF - and there are plenty who have just as expensive.
     
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    Last edited: Jul 17, 2024
  15. roshambo123

    roshambo123 Friend

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    Totally get we're you're coming from and in 99.9% of situations it's the right call.
     
  16. Mr.Sneis

    Mr.Sneis Friend

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    I can get that maybe SBAF or even HF wouldn't be their clientelle - but look at what's happening with guys like GamersNexus and Newegg or Asus. Maybe I am jumping the shark but "youtooberz" are starting to push back on the manufacturers to call out bad behavior and the little people are starting to get more vocal and supportive for a change. It's probably a good thing.
     
  17. decompositions

    decompositions Almost "Made"

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    Yeah I may just be cynical but I often read this sort of thing and just interpret it as the lizard cutting off its own tail, but if GS and co are content with the resolution then all is well I suppose. dCs was/is always extremely out of my price range anyways, so not like I was ever going to be part of their customer base.
     
  18. Senorx12562

    Senorx12562 Case of the mondays

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    Mea culpa. I forgot that subforum even existed.‍
     
  19. wormcycle

    wormcycle Friend

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    The only intention was to point the equal ineptitude in understanding of their customer base. Everything else is your input
     
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  20. crenca

    crenca Friend

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    And probably more relevant the "new media" internet situation where information and authority is not narrowly limited by a handful of gatekeepers. Whoever this dCS employee was, he was ignorant on both the technical and media side of things.

    I worry however about the extent GoldenSound and others rely on (monopolistic) Youtube to get the truth out. That's going to bite them in the ass sooner or later.
     
    Last edited: Jul 17, 2024

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