Interesting article about what might have happened if they did, and I really agree. https://petapixel.com/2018/09/18/wa...ake-should-fuji-have-gone-full-frame-instead/ I have wanted a Fuji full frame camera for over a decade. I kind of think they make the best cameras, they just don't make the format that would allow them to make the best cameras on the. market. APS-C isn't as good in low light and I never needed small size. I recently did need to buy a compact camera, and wound up going with a compact full frame camera instead of Fuji because of the very controversial issues with their APS-C X-trans sensor in Lightroom and my inability to switch to Capture 1 right now. If Fuji made a full frame camera with the compact design of the XT-4 and no X-trans issues I would have bought it. Sad to see, as I love that the former film manufacturer is doing even as well as they are in digital cameras. But I think if they jumped on mirrorless full frame cameras in 2017 instead of medium format, they'd possibly be the biggest manufacturer of full frame mirrorless cameras instead of Sony. Because Fuji could easily beat the clumsy design of Sony cameras.