Yeah for me that was The Matrix. Came out of nowhere and shocked everybody. That's probably the only time that's happened with that level of quality (I've been surprised by good movies but not at the level of The Matrix) and will probably never happen again. I wasn't alive when Star Wars came out but imagine it was the same (at least onening weekend). If The Matrix came out today it would be hyped to death, pre screened and all over Twitter before opening day. That's what I miss about pre internet (especially pre social media). Nothing is really sacred anymore.