Hydrogen is going to find its market in long haul trucking, stationary backup generation, and possibly rail and aviation. As it becomes more available it may (or may not) trickle down to consumers. Toyota's Mirai has better range than most EVs, it is only the last of fueling infrastructure that makes it impractical, which is why they are mostly sold in places where they are testing H2 trucking and fueling is available. The biggest argument most people have with hydrogen is that it is mostly made by steam reforming natural gas. Electrolysis is inefficient, but if you can use otherwise wasted renewable energy (overproduction which is inherent in variable generation at times) it can be made to work eventually. Yes, even after the 2035 cutoff there are still going to be many millions of ICE cars on the road for decades to come. There will also always be people who prefer ICE cars and can afford expensive, inefficient fuel. For the same reason I prefer mechanical watches to digital ones, if technology allows me to drive a clean car with a nice engine I'll take that over a BEV any day.