A new wave is coming...

Discussion in 'Product Announcements' started by iFi audio, Oct 23, 2020.

  1. iFi audio

    iFi audio MOT iFi Audio

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    I'll leave this here for now :cool:

     
  2. Inoculator

    Inoculator Friend

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    Really going to leave us hanging like that? I am always excited for iFi audio releases, excited to see what is on the way in a couple of weeks. Able to at least give us a hint what product range/category it will be?
     
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  3. bengo

    bengo Friend

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    Yeah, like what kind of wave? Square, sawtooth? Some people like the sound of odd harmonics.
     
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  4. Superexchanger

    Superexchanger Friend

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    Straight up thought this was a post about COVID-19.
     
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  5. Soups

    Soups Sadomasochistic cat

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    Marketing like this makes me want to call them Head-iFi Audio.
     
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  6. Thad E Ginathom

    Thad E Ginathom Friend

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    Well, it's not as bad as the stuff they did on headfi that completely turned me off the company despite already having one of their products and an interest in more.

    Thought all that was in the past, especially as this is not headfi, it is SBAF.

    Translation: There will be some ifi announcement on some date in November. When the fuck did it need a video rather than ten words to tell that.

    Now folks don't have to click the video. Oh... except I forgot the date already.

    OK... Public service: it is 6th.
     
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  7. YMO

    YMO it's not drinking alone if you're on Zoom

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    @iFi audio just trying to do their job. They also post in the right area. Not seeing the issue here.
     
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  8. Deep Funk

    Deep Funk Deep thoughts - Friend

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    You want a new wave?

     
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  9. iFi audio

    iFi audio MOT iFi Audio

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    Exactly :)
    Still, I get that not everyone has to dig our marketing strat. It's OK. I'll take those several dislikes on the chin :)
     
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  10. purr1n

    purr1n Finding his inner redneck

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    LOL, I think it was more that they disliked the trailer. Imagine a trailer for a new Star Wars film, except that it was only a part of the crawl with no footage of characters, environments, or spaceships.

    Carry on.
     
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  11. iFi audio

    iFi audio MOT iFi Audio

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    Aye aye cap'n.

    And speaking of going forward:



    (Yes, it's yet another short mysterious vid. More coming!)
     
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  12. Lyander

    Lyander Too sensitive for SBAF

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    So it's either some digital transport or a super bit-perfect DAC. Or hell maybe it's some sort of magic box that inexplicably fills in missing bits to create perfect analogue waveforms, who knows. Also the dislike offered as a joke, just in case that needed explaining ;)

    EDIT: wait this isn't a turntable is it
     
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    Last edited: Oct 26, 2020
  13. iFi audio

    iFi audio MOT iFi Audio

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    It's something really cool, that's all I can say at the moment :)

    I'll take it with dignity and slightly amused :cool:
     
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  14. Clemmaster

    Clemmaster Friend

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    I hope it's a bit perfect Blu-ray player!
     
  15. shotgunshane

    shotgunshane Floridian Falcon

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    My first thought was iFi has been contracted out to produce the long awaited LHL Wave. That silly thought vanished as quickly as it came.
     
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  16. jnak00

    jnak00 Facebook Friend

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    A Zen-style DAC that accepts SPDIF would be great.
     
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  17. iFi audio

    iFi audio MOT iFi Audio

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    You might be onto something here...
     
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  18. iFi audio

    iFi audio MOT iFi Audio

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    I'm putting my money on four dislikes :)
     
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  19. Soups

    Soups Sadomasochistic cat

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    Hope it relies on AKM chips.

    JK. Even with the dislike, I do appreciate how y'all are trying to offer high value products.
     
  20. Jinxy245

    Jinxy245 Vegan Puss

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    Only two dislikes...I had to go for three. For you.
     
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