A new wave is coming...

Discussion in 'Product Announcements' started by iFi audio, Oct 23, 2020.

  1. YMO

    YMO it's not drinking alone if you're on Zoom

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    Look man I get it, but the guy still has a job to do. If this was a real problem then the posts would had been stopped a long time ago.

    I think people are overreacting. Learn to wait.
     
  2. yotacowboy

    yotacowboy McRibs Kind of Guy

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    If this thing can do proper justice to HD6XX and CA BA IEMS at the same time, while doing USB as good as Schiit Unison, I'll clear the desktop. Simplify, simplify, simplify.
     
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  3. spoony

    spoony Spooky

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    I would argue that a very important part of any community management job is to use discretion (understand your audience and avoid ineffective marketing), but more important is to avoid pissing your potential buyers off.
    I'm pretty sure it's not up to @iFi audio to decide the marketing program, however, shrugging people off publicly as a company representative is pretty bad form.

    I'll stop my bickering at this point because I wouldn't want to see any repercussions to iFi's relationship with SBAF.
     
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  4. Deep Funk

    Deep Funk Deep thoughts - Friend

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    If you mean switches for high gain, low gain, dedicated tactile volume knob, headphone in for IEM and headphone in for full size headphones and enough connectors for speakers and other source gear; in short a receiver with pro-audio bells and whistles the size of about two stacked Thinkpads (on their sides) without cooling issues: damn!

    I am willing to save up for that.
     
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  5. Metro

    Metro Friend

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  6. Baten

    Baten Friend

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    [​IMG]

    Some site lists it as $1,099.99 but that's probably quite tentative/ not correct.
    @Metro oh wow you were 4 minutes ahead of me ;)
     
  7. Metro

    Metro Friend

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    That's in Canadian CAD, about $835 USD.
     
  8. Metro

    Metro Friend

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  9. iFi audio

    iFi audio MOT iFi Audio

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    We're not into pleasing every single soul out there and we're perfectly cool with the fact that some folks here and on other forums dislike our marketing. It's all good :)

    Noise via teasers etc. is a part of our global marketing strat. For some enthusiasts it works, for others not so much and that's fine. As I wrote above, pleasing everyone isn't our goal, although we try :)

    As far as I'm aware, we have no extra privileges beyond reach of other manufacturers. We simply put our marketing stuff here on SBAF where we're allowed to and we obey SBAF's rules. That's all there is to it :)

    It's fine, the choice is all yours :)

    That's perfectly understandable and I know what you mean. But then again, this sub-forum is the only place we're allowed to publish our official marketing materials, be it full releases or teasers. That's why you see such content here and not anywhere else. Of course it's perfectly fine that you dislike it, but as I wrote above we can't possibly please everyone :)
     
    Last edited: Nov 3, 2020
  10. Thad E Ginathom

    Thad E Ginathom Friend

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    There's nothing wrong with a bit of tease. Seems to me that Schitt wrote the book on 21st-century audio marketing, and they do it. It's a great book too. Not, of course, that anyone else should carbon-copy it.
    They say that no publicity is bad publicity. But you've hit the nail on the head there. I've alluded to the marketing crap on HeadFi that put me off the company a few years ago: the thread, though, would probably indicate that HFers enjoyed that game. From the bits I've read from @iFi audio on SBAF, I've welcomed the human, rather than marketing-machine, presence.

    Sure, they guy(s) is just doing the job. Does that make them immune to criticism. Feedback not welcome? Whoa, then its time for them to introspect. I say this with all good will, I hope it is not just useless hectoring.

    Anyway, it's just a passing wave. The gear has been washed up on the beach now, even if it isn't exactly how its presenters wanted it to be. Let's carry on from here.
     
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  11. iFi audio

    iFi audio MOT iFi Audio

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    Our global marketing strat spread across all our channels is, well, global, hence uniform regardless of place it's published. Although I won't alter our press materials for SBAF specifically, landing here bare minimum of such content is what I can do. Fair enough :) ?
     
  12. Lyander

    Lyander Too sensitive for SBAF

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    Aye, pretty much. I know how it goes with people wanting to adhere to branding, sometimes to the point where it becomes rather silly, but I suppose it's really more that outside of these mandated-by-Olympus posts (ya tease :p) you hang around the forum enough that you're less a marketing façade than just another dude on here, so the usual "are you sure you wanna be posting that?" applies. From previous posts it's probably obvious that I'm a fan of your brand so I tend to follow your stuff kinda closely, lmao

    Right, that's the last of it from me on this topic. The stuff disclosed above looks absolutely ace and while I'm not in the market for new upstream stuff just now pending a half-decent job that doesn't pay in pineapples, I know what's on my shortlist; I already know I'm a fan of how you guys do DACs, hah ;)
     
    Last edited: Nov 3, 2020
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  13. Clemmaster

    Clemmaster Friend

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    That neo iDSD looks dope!
     
  14. yotacowboy

    yotacowboy McRibs Kind of Guy

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    I mean, it's gotta be an AIO that beats BF2-->Asgard3 on both HD6XX and CA Solaris to be compelling to me. Balanced outs for both gains would be ideal.
     
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  15. Alcophone

    Alcophone Rando

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    @iFi audio (When you feel like you can say something more concrete) Will the Neo iDSD work safely (in terms of auto muting with connected headphones or power amps) when power is managed externally (e.g. a smart plug) rather than using the power switch? Looks like the power button is stateless, so when it regains power, I'll still have to turn it on by pressing the button?
     
  16. iFi audio

    iFi audio MOT iFi Audio

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    Once I have any nfo on this subject, I'll post it in this thread.
     
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  17. Soups

    Soups Sadomasochistic cat

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    Suggestion - but since this thread is mostly noise, maybe it'd be best to start a new dedicated thread for this item once it's official?
     
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  18. iFi audio

    iFi audio MOT iFi Audio

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    By all means. Whether it's @purr1n who often does these, you or anyone else, it's perfectly fine by me :)
     
  19. Alcophone

    Alcophone Rando

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  20. purr1n

    purr1n Finding his inner redneck

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    I have selected the Neo to be our next measurement victim based a few members expressing interest in this.
     

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